Bethesda based company, Honest Tea is apparently putting MoCo through the Honor system. This past Wednesday, the bottled tea company put out an unattended supply of drinks in front of the Barnes & Noble on Bethesda Row (a hop skip and jump away from their upstairs headquarters). In exchange for the drinks, the company asked customers to leave $1. This national social experiment and marketing campaign was designed to see how honest people were when no one was actually looking!
GENIUS! This certainly will get people talking about Honest Tea (got me talking!). The company hopes to release national results later this month to see what city is REALLY honest!