Forget the thin and fat envelopes! The Admissions staff at the University of Maryland decided to hop on a bus with Testudo, Maryland's mighty terrapin mascot, and suprise a couple of local seniors to let them know that they've been accepted to University of Maryland!
I remember the sigh of relief when I got my early acceptance letter to college. I literally freaked out because it was a "thin" envelope...and yet I was by myself when I read the congratulations. *sarcastic, yeah*...A little underwhelming. UMD strived for a "prize patrol" feel, as if the student won the Publisher's Clearing House (which I'm convinced is a total hoax!). This way, not only can they share in the student's excitement, but the admissions staff can put a face to the name, to the thousands of students that they've carefully chose for the incoming class of 2019! In today's world of social media, what a great marketing idea and conversation starter. Hey, I'm talking about it aren't I?
Take a look at the video! I'll admit, I shed a tear. =)